I’ve always been fascinated by how words shape the way we move through the world. I started in marketing, where language was about persuading. Over time, I realized what drew me in wasn’t selling — it was solving. Helping people make sense of the complicated. Building trust through clarity. Designing experiences that feel human, inclusive, and intuitive.

My philosophy guides everything I do:

• Clarity: so people can make confident decisions.

• Empathy: so design meets people where they are.

• Systems thinking: so content scales without losing its human touch.

I also believe creativity is a practice. Sometimes that looks like shaping fintech or healthtech journeys; other times it looks like photographing my Italian Greyhound, Nino, or writing tools that help other creatives protect their spark.

That’s what led me to start The Still Studio: a creative practice at the intersection of AI, mindfulness, and neuroscience, where I explore how we can design work that’s not only effective, but also sustainable and true to the people behind it.