My work
Built the first bilingual content system (EN/ES) for Thrivent's Money Canvas—including a localization model, terminology governance, tone mapping, and AI-assistive workflows. Enabled consistent, culturally resonant content across Product, Growth, and Coaching teams.
Building a Bilingual Content System for Financial Coaching
Led content strategy for Sam, an AI assistant integrated into Assurant's Agent Portal. Defined personality, voice guidelines, escalation logic, and content guardrails to ensure consistent, trustworthy interactions across enterprise customer support.
Designing Voice & Content Guardrails for an AI Support Agent
Content Design That Drove 1,000 Sign-Ups in 24 Hours
Led content design for PLATA's investment feature launch—defining UX flows, onboarding copy, and educational content. Drove 1,000 account sign-ups in the first 24 hours and established UX writing as a strategic partner in product launches.
Designed and localized 1,000+ push notifications for AMMA using a 5-voice content system matched to user context and emotional state. Drove 25% increase in engagement through culturally adapted messaging for LATAM Spanish-speaking users.
Scaling Localized Content for 500K+ Users (25% Engagement Lift)
Redesigned Hola Cash's Developer Portal information architecture—clarifying API documentation, merchant integration flows, and error messaging. Reduced first-time user support tickets by 17% and improved developer onboarding experience.