Hi👋 I’m María
Bilingual AI Content Strategist & Content Systems Designer
With 6+ years across fintech, healthtech, and SaaS, I design the systems behind the content: AI workflows, bilingual UX patterns, and frameworks that help teams scale with clarity and consistency.
My work
Money Canvas
How I designed the content architecture, tone, accessibility, and AI workflows behind a bilingual financial-coaching platform.
Read how I created The Still Studio by fusing AI, mindfulness, and creative strategy into one clarity-driven brand.
The Still Studio
Defining the voice, tone, and strategy behind Sam, Assurant’s AI assistant — created to help real estate agents work smarter, faster, and with trust.
Assurant’s AI agent
PLATA Invest
How I made financial content inclusive, compliant, and emotionally clear — not just “translated.”
I localized AMMA’s content system for 500K+ LATAM Spanish-speaking users.
Amma Pregnancy Tracker
Nino’s Closet
From idea to prototype: I led UX writing, content design, and product strategy for a boutique experience built for tiny dogs with big style.
I restructured Hola Cash’s Developer Portal, introducing scalable documentation patterns and AI-assisted content templates that reduced support tickets by 17%.
Developer Portal Optimization
Think pieces
Thoughts on AI, UX, and the future of content—where clarity meets creativity.
How is working with me?
María was part of the Plata team for two years, joining the company in its early stages. During her time with us, she demonstrated strong writing skills, excelling at both creating clear, effective copy from scratch and refining existing drafts. She also adapted well to the often unstructured nature of a growing company.
I believe she would be a good fit for a role that values strong writing, adaptability, and multilingual content expertise in a dynamic environment.
Zalina Zaiteva, Head of Product @ PLATA
I am delighted to recommend Maria Alejandra Alvear Villafuerte, with whom I worked for two years as part of our international UX writing team at amma family, a global heath-tech app. Together, we created Spanish-language push notifications, onboarding journeys, product screens, and email communication for millions of users across Latin America. From the very beginning, María stood out as a creative, intuitive, and culturally sensitive writer. She quickly mastered our audience segments, tone-of-voice systems, and messaging principles – and consistently transformed them into clear, emotionally engaging, and locally relevant copy.
Whether the task required empathy, motivation, simplicity, or playfulness, María delivered messages that felt natural to users and aligned with product goals. I especially valued how effortlessly she adapted to new briefs and subtle nuances — she understood not just what to write, but why it mattered for the user experience. Her work helped strengthen our communication system and supported engagement across multiple touchpoints.
On a personal level, María is kind, easy to collaborate with, professional, and highly reliable. She communicates openly, accepts feedback constructively, and always respects deadlines — even in fast-paced, iterative cycles. María would be an asset to any product or content team that values craft, empathy, and cultural awareness, and I fully recommend her.
Alexey Mosko, Former Product Marketing & AI Content Lead @ amma
